This project is a natural continuation of recent tour themes, with a big focus on how important it is to build a reality (in the form of an event) that has enough substance and gravity to fully quench attendees' ever-increasing thirst for information and input. If we can build something unique, powerful, and deserving of their full attention, attendees will all experience the same reality, together, without the need to further customize or supplement their surroundings with phones, apps, social media, etc.

While this experience will be intense and energetic, there will be a certain euphoric calmness to it, too, as people realize that their daily, endless onslaught of screen-based content will never leave them fully satisfied -- but this experience just might. Welcome to Cloud 9.